This passion project was inspired by my love for my rescue dog and the incredible daycare we visit— the best in Atlanta, in my opinion. I set out to reimagine their brand to better capture the high-energy, playful atmosphere that makes the space so special. The hand-drawn logo takes on a literal “spot,” giving the brand an organic, expressive personality inspired by Atlanta’s vibrant street art culture. The color palette was inspired by the colors dogs can see, creating a visual identity designed to feel just as exciting and engaging for them as it does for their owners.