I’m a Design Director specializing in brand identity, packaging, and integrated creative, with experience building and evolving brands across digital, retail, e-commerce, and physical touchpoints. I’m drawn to the space between strategy and design—turning a strong idea into a cohesive visual world that can live everywhere from packaging and campaigns to web, email, social, and in-store experiences.

My approach is equal parts big-picture thinking and attention to detail. I love developing the initial concept and creative direction, but I’m just as invested in how that idea carries through to the final execution. I’ve worked both in-house and alongside agencies, leading designers and collaborating with creative, marketing, commercial, production, and external partners to bring brands to life.

Outside of design, spending time on long walks with my dog Mac, perfecting sourdough, and curating an ever-evolving capsule wardrobe.